Nowadays, it is getting harder to get high response rate to online advertising. I am not scaring you but merely stating the fact, from experience.
In the past, a simple squeeze page consisting of a headline, some tips and an opt-in form can easily get an opt-in conversion of 10%. But now, the conversion of such a squeeze page is hardly 5%!
Is online advertising dead?
I don’t think so. I’m still seeing advertisements with good response rate and, after studying some of the online advertising sales letters which, have a good response rate, I realize that the fundamentals of online advertising have not changed… read on
La Hunter
